Sustainability in special interest travel

Build a low-impact, meaningful brand your clients will truly love.

Travellers today are seeking more than beautiful views — they want travel experiences that align with their values.

At Special Interest Travel, we specialise in helping tourism professionals and experience creators integrate sustainability and regenerative principles into the very core of their offers — from the design of your product to the way you talk about it, deliver it, and grow it.

Whether you’re reimagining your guest experience, refining your brand message, or shifting to a lower-impact operational model, we make your offer more attractive to conscious travellers and partners — while keeping it commercially viable.

What is Sustainability in Tourism?

Sustainability in tourism means developing travel products and services that reduce environmental impact, support local communities, and respect cultural heritage.

Going a step further, regenerative tourism aims to actively restore and improve the social, ecological, and economic systems your experience touches.

This isn’t about marketing buzzwords — it’s about creating travel that benefits everyone involved, including the host destination.

Our Approach

At Special Interest Travel, sustainability is never treated as an afterthought. Instead, we embed it into your:

• ✅ Product Design – shaping itineraries, activities, and partnerships that reflect responsible travel principles

• ✅ Brand Messaging – communicating your values clearly and authentically across all touchpoints

• ✅ Business Operations – guiding you in areas like supply chains, carbon offsetting, impact measurement, and certifications

We focus on practical, achievable changes that add long-term value, reputation, and credibility — without sacrificing guest experience or brand identity.

Who It’s For

This service is ideal for:

• ✅ Tour operators creating new eco or purpose-led experiences

• ✅ DMCs or retreat organisers looking to reduce footprint and boost impact

• ✅ Community tourism projects wanting to formalise their sustainability credentials

• ✅ Destination managers shifting toward regenerative or slow travel models

What’s Included?

Your tailored sustainability package may include:

• ✅ Sustainability audit of current product/brand

• ✅ Recommendations for alignment with GSTC, B-Corp, or local initiatives

• ✅ Itinerary & partner redesign to meet best-practice standards

• ✅ Brand tone & messaging guide for sustainability communications

• ✅ Guidance on storytelling for impact (for web, socials, and PR)

• ✅ Supplier & guest impact mapping

• ✅ Optional coaching or workshops for internal alignment

All solutions are adapted to your scale, resources, and target audience.

Why It Matters?

Today’s most valuable travellers are informed, values-led, and intentional with their choices. By embedding sustainability at the heart of your travel experience — not just as an add-on — you’ll attract better-aligned guests, unlock partnership and funding opportunities, and stay ahead of fast-changing global tourism standards.

It’s not just the right thing to do — it’s a smarter way to grow.

Let’s Build Travel That Gives Back

Book a free strategy session to explore how sustainability can add lasting value to your tourism offer — for people, planet, and profit.