Who am I?

Tourism strategist.

Expedition planner.

Cultural storyteller.

I’m Adrian Turner — founder of Special Interest Travel, and a tourism development expert with over 20 years of experience building high-impact travel products, cultural outreach projects, and regenerative tourism strategies across the UK, Chile, and beyond.

From the remote villages of Patagonia to historic market towns in the Cotswolds, I’ve designed experiences that connect people to place, foster local pride, and drive measurable impact. Whether navigating logistics in remote regions or advising councils on destination branding, I bring hands-on expertise and an adaptable approach to every project.

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What I Bring

✅Tourism product design
✅Destination branding & storytelling
✅Sustainable travel planning
✅Community engagement
✅Remote logistics & expedition planning
✅Social media strategy
✅Heritage fundraising & reporting
✅Bilingual facilitation (EN/ES)

Who I work with

I collaborate with:

🧭 Tour operators & DMCs refining niche travel products
🏛️ Councils & DMOs launching creative place-branding
🌿 NGOs & heritage groups seeking sustainable impact
🧵 Craft & food producers entering the tourism space
🛰️ Expedition teams & educators operating in remote zones

In-the-field-expertise, PLUS

I combine field experience with accessible digital tools:

✅WordPress
✅Canva
✅Trello
✅Shopify
✅Drone Photography (CAA Certified)
✅Social Video Editing
✅Google Suite
✅Zoom / Slack / Online Collab Tools
✅GPTs

Let’s Build What’s Next

The travel industry is shifting. Visitors want deeper connections. Teams want better systems. Communities want real benefits.

If you’re creating travel experiences that are bold, local, and future-fit — I’d love to help.

In a fast-changing tourism landscape, niche travel businesses need agile thinking and specialist support.

Whether you’re at an early stage or already delivering experiences, external insight can accelerate your success — and avoid costly missteps. The Special Interest Travel approach is built around your audience, your values, and your goals.

Contact me here