of Summits
of Stars
of Waterfalls
Islands
Special Interest Travel Consultancy
for Niche Tourism Professionals.
Build, test, launch and scale transformational travel products.
We are a consultancy offering expert strategy, and niche development for tourism professionals and will help you turn your passion into a market-ready, profitable product.
Core Services:
The Fastest-Growing Segment in Global Tourism
Today’s travellers are seeking themed, purpose-led experiences — from food pilgrimages to heritage walks and wildlife expeditions.
Special Interest Travel consultancy
empowers professionals to build products that align with passions, engage deeply with destinations, and support sustainability.
- ✅ Purpose-driven themes
- ✅ Passion-aligned experiences
- ✅ Long-time traveller appeal
- ✅ Built-in impact and sustainability
Who We Work With
- ✅ Tour operators and DMCs building niche itineraries
- ✅ NGOs and nonprofits using tourism for change
- ✅ Local retreat and cultural experience hosts
- ✅ Tourism boards developing themed destination strategies
Special Interest Travel Consultancy Approach to Travel Product Selection
Here at specialinterest.travel, we go beyond offering well-known destinations and traditional travel services.
Our focus is on curating and supporting exceptional niche tourism products that are meaningful, responsible, and often overlooked.
Our expertise is in:
- ✅ Community-based tourism experiences that are developed and hosted by local communities, creating direct economic benefits and preserving cultural integrity.
- ✅ Ecotourism initiatives within rural communities that empower local residents to manage nature-based experiences, ensuring that a significant share of the revenue remains within the community and contributes to conservation.
- ✅ One-of-a-kind luxury stays in boutique hotels and eco-lodges that operate independently from global chains and champion sustainability, heritage, and local craftsmanship.
- ✅ Small group, limited-availability tours that offer exclusive access to remote regions, sensitive environments, or rare cultural events — often available only a few times per year due to logistical or ecological limitations.
Our mission is to highlight these pioneering travel products for their innovation, sustainability ethos, and positive local impact — helping your brand stand out by aligning with the values today’s travellers care most about.
Brand Story & Positioning
Our Special Interest Travel consultancy will help you develop a compelling brand story and strategic positioning that connects emotionally with niche audiences, clearly communicates your unique value, and differentiates your special interest travel product in a competitive marketplace.
Niche Marketing & Funnels
Building targeted marketing strategies and high-converting sales funnels tailored to special interest travel audiences, using content marketing, long-tail SEO, and email automation to attract qualified leads and boost tour bookings, is our speciality.
Sustainability Integration
To embed sustainability and regenerative principles into your tourism product design, brand messaging, and operational practices — creating experiences that are not only marketable but meaningful and responsible, is another speciality of our Special Interest Travel consultancy.
Mentoring & Workshops
The Special Interest Travel consultancy mentoring and team workshops offer hands-on, strategic support for tour operators and tourism businesses looking to improve product design, marketing, or sustainability practices with expert guidance tailored to your niche.
Limited Edition Artisan Routes
When?
Starting January 2026, we’re inviting curious, values-led travellers to join our new LIMITED EDITION ARTISAN ROUTES™ series — a collection of exploratory, special interest journeys offered on a one-time, cost-only basis. These beta trips are designed for those eager to help shape meaningful, immersive itineraries built around culture, history, foodways, spirituality, art, and connection.
Where?
The first destinations in this pioneering series will include Chile, Turkey, Italy and the U.K. — four rich, layered countries ideal for testing new small-group concepts rooted in local knowledge and thematic depth. In return for participating at-cost, travelers will gain behind-the-scenes access, a collaborative role in shaping future tours, and experiences not typically found on the tourist map.
Each journey will be carefully curated, ethically operated, and aligned with our mission: to create transformational travel products that reflect authenticity, sustainability, and purpose.
Be Among the First to Travel Differently
Join our waitlist for first Limited Edition Artisan Routes — cost-only, small-group journeys launching in 2026.
🎯 Exclusive access · Limited places · Real impact
👉 Join the “Limited Edition Waitlist” Now
Frequently Asked Questions
- What does specialinterest.travel actually do?
- Who do you work with?
- Explain what is a special interest travel product, exactly?
- I have a great idea — how can you help bring it to life?
- Can I partner with you to pilot a tour or destination?
- How is your consultancy uniquely positioned?
- Do you only work with UK-based businesses?
- Is your consultancy available for non-commercial or community initiatives?
- I’m interested — what should I do next?
Special Interest Travel consultancy is a B2B consultancy helping tourism professionals design, position, and grow meaningful, niche-focused travel experiences.
Our speciality is product development, brand storytelling, marketing strategies, and sustainable tourism frameworks for DMCs, tour operators, NGOs, DMOs, and independent hosts.
We partner with:
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✅ Tour operators and DMCs developing themed itineraries
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✅ Local hosts, retreat leaders, and craftspeople
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✅ NGOs creating impact-driven travel projects
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✅ Cultural institutions and regenerative travel initiatives
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✅ Destination marketing organisations launching special interest products
Whether you’re launching your first itinerary or refining a proven offer, we offer insight, strategy, and hands-on support.
A special interest travel product is a tour or experience designed around a specific theme or passion — such as food heritage, archaeology, wellness, spirituality, art, textiles, pilgrimage, or nature conservation.
These products typically attract well-informed, high-value travellers and require more intentional planning and positioning than mainstream regular tours.
We work with you to:
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✅ Clarify your niche and align it with traveler demand
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✅ Design authentic, purpose-led itineraries
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✅ Develop a brand story that speaks to values-based travelers
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✅ Create SEO and content strategies
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✅ Integrate sustainability and impact storytelling
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✅ Structure scalable funnels and booking journeys
All through a tailored consultancy or mentoring approach.
Yes — we actively seek partners to co-create First Edition Artisan Routes.
If you represent a DMC, tour operator, local NGO, or cultural organisation with a concept in mind, we can help co-develop and market the experience under a soft-launch model.
This includes product development, beta testing, and strategic promotion to values-aligned travelers.
Special Interest Travel consultancy brings a rare blend of:
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✅ Hands-on tour operating and expedition experience
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✅ Strategic marketing expertise tailored to long-tail, low-volume travel
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✅ A commitment to regenerative principles and authentic connection
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✅ A B2B approach grounded in co-creation, not templated solutions
Our work combines cultural tourism, storytelling, and sustainable product design.
No — we work with clients and collaborators globally.
While we’re based in the UK, our consultancy and launch projects span Latin America, Europe, Africa, and Asia.
The team work remotely and in person as needed, and always tailor our approach to local context and values.
Yes — we regularly support NGOs, community enterprises, and destination organisations working on tourism as a tool for conservation, education, economic empowerment, and cultural preservation.
Helping turn mission-driven concepts into viable, responsible tourism products is our strength.
You can book a free discovery call to explore how we can work together (No pressure — just expert clarity), or express interest in collaborating on a First Edition Artisan Route.
From there, we’ll assess your goals and propose a tailored package or pilot opportunity.
Cities of the World — Through a Special Interest Travel Consultancy Lens
Paris, New York, London, Rio, Berlin, Rome… Global icons, yes — but also deeply layered cultural landscapes, each offering far more than their postcard personas.
At Special Interest Travel, we look beyond the landmarks to reveal the unseen narratives: the culinary underground of Paris, the hidden spiritual enclaves of Rome, the jazz heritage trails of New York, the forgotten artisans of East London.
Each city is a world of its own
— filled with micro-communities, living traditions, niche museums, emerging movements, and thematic travel experiences waiting to be uncovered. Whether your focus is gastronomy, literature, religious heritage, design, or social history, these cities can be curated around a specific passion, not just a place.
Because the true value of these destinations lies not just in what they are — but in how you experience them.
